Ryan is an Account Executive at Google. He sells media to help drive businesses forward.
What is your job description and what are your responsibilities?
I am an Account Executive at Google. My job is to work with a few of our top clients to sell media (YouTube, Google Search, Display Ads) that will drive their businesses forward, and to provide them digital insights and data that will help them plan their future and better understand their consumers.
What career path led you to your current role?
I went to Boston College, where I was a member of the Honors Business Program. Out of college, I worked for four years at Forrester Research, in a marketing role. I then received my MBA (Masters of Business Administration) from the Kellogg School of Management at Northwestern. Before I graduated from Kellogg, I was referred to Google by a classmate, and interviewed a couple times before ultimately landing a job.
Describe your day-to-day schedule.
Daily responsibilities vary greatly, as there are many moving pieces that occur simultaneously between each client. I travel to see clients 1-2 times per month, to various places in the US. Most days involve 1-2 “regularly scheduled” calls with clients and agencies, plus preparation for larger presentations or client deliverables. We also have a good deal of internal meetings to learn about new offerings or capabilities, or to share best practices.
What programs/tools do you often use?
Gmail-based e-mail – I receive and send a lot of e-mails, Google AdWords and other internal systems, Google Docs – Docs, Slides, Spreadsheets; Google Hangouts for video conferences/calls.
Which aspects of your job do you enjoy the most?
Working with incredible, fun, smart people. New challenges/ways to help clients all the time. Free lunch and getting to travel to work with great clients – but not “too much” travel.
Which aspects of your job do you find most challenging?
Achieving sales growth in a very competitive environment. Making sure I keep track of all the things I need to do/stay on top of, which often have multiple pieces and ongoing needs.
How did you develop the necessary skill-set (e.g. courses, training, activities) to be an Account Executive?
Top-notch Undergrad and Grad business programs. My first job in marketing helped me hone my skills. Google offers a great deal of mandatory/optional trainings to help us specifically in our roles, so we have the best chance to succeed and serve our clients. Staying up-to-date with business/industry news, and new ways of thinking.
Is there any additional advice you would give students who are interested in becoming an Account Executive?
Make the most of your educational experiences (challenge yourself, and find interesting extracurricular activities that you’re passionate about). Get direct experience in sales and/or marketing. Find interesting ways to network (including non-profit involvement) to help you gain more connections with people in the industry.
These opinions and responses are Ryan’s own, and not official positions of Google.